Marketing Management and Strategies Assignment Example | Topics and Well Written Essays - 3000 words

Marketing Management and Strategies - Assignment ExampleThe main focus of the hospitality sector is to adopt the differentiation strategy and technology focus to achieve competitive advantage. A lot of innovative practices are introduced and customer portion and value added service play a major role in the hospitality manufacturing. This paper will discuss the differentiation and technology focus strategies adopted in the hospitality enterprises. Some of the strategies used by hospitality enterprises to achieve competitive advantage include Strategic externalisening, Market Research. Business Planning, Retail Growth Strategy, Meal Plan Strategy, Sourcing and Procurement Strategy, Concept Development, Health and Well-Being Strategy, Information Systems Strategy, Food Facilities Planning and Design.Accommodation and food services makes up about 8.1 percent of all employment. (U.S. potency of Labor Statistics). Employment in the accommodation and food services industries is predict ed to grow 18% between 2002 and 2012, adding more than 1.6 million forward-looking jobs. (U.S. Bureau of Labor Statistics). Of the 8,740,000 full workers employed in the accommodation and food services industry in 2003, 5,343,000 works full-time (61%), while 3,397,000 work part-time (39%). (Annual come for 2003, according to the sure Population Survey, a joint project of the U.S. Bureau of Labor Statistics and Census Bureau). ... - U.S. Bureau of Labor Statistics, 2004-05 Career Guide to Industries and Occupational Outlook Profit and average room rate at the UKs chain hotels continued to increase in November, according to the latest HotStats survey from TRI Hospitality Consulting. Across the total UK sample of 462 hotels, income in advance fixed charges (IBFC) - also known as gross operating profit - rose by 5.6 per cent to 52.81 per lendable room. Average room rate change magnitude by 7.4 per cent to 95.03 in November, a similar rate of growth to the 7.2 per cent achieved du ring the year so far. In London, profit grew by 7.9 per cent to 82.19 per available room. Londons hoteliers continued to achieve rate growth at near annual levels with an 8.9 per cent increase taking average room rate to a raw high of 125.85.- Jonathan Langston, UK Chain Hotels Market Review November 2007 TRI Hospitality, www.trihc.comMichael Porters Five Force AnalysisThreat of New entrantsThe Entry barriers includeCapitalThe capital outlay ask for starting up the operation in this industry is huge ($60 - $70 million), since the leasing expenses and the taxes are high. The capital includes land and building, infrastructure etc.LaborIn this industry the retention rate is high when compared to the others because of the demand for the experienced chefs in the industry. Finding and Retaining skilled labor is a major issue for a new entrant.Tax StructureHoteliers have to bear huge taxes levied on them by the government for property, water, electricity etc.Beside the high entry barrie rs, new entrants in this industry are high in recent days. Threat of substitutesThe growth of Home business restricts travel to a certain extent. So